Having top search engine listings is important for any company. A good search engine ranking results in many visitors and sales! Without any top 20 ranks you probably spend a lot of time and effort on your site, without anybody ever being able to appreciate it!
Take it one step at a time and you'll soon understand the basics of search engine marketing.
firstly learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.
Search Engine Optimization addresses how to make basic web site design changes that will make your site more search engine friendly.
Search Engine Submission after you've gone through the search engine optimization process, it's time to get your site listed in the various search engines and directories.
Link Popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site. In step four, you will learn how to increase the number of links to your site, how to get quality sites to link to yours, and the overall effect link opularity has on your rankings. 
